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Nexus/H creates global microsite for Hitachi product

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By The Drum Team, Editorial

April 29, 2009 | 2 min read

Hitachi Digital Media Group has launched a global microsite, created by Nexus/H, to support its Ultra Short Throw Projector product.

The site has now gone live and its features are intended to trigger new sales ideas for the tool's distributors around the world.

The creative strategy developed by Tunbridge Wells-based Nexus/H showcases the product's 'versatility and quality' in 13 languages. It includes visuals and case studies to aid distributors.

Nexus/H's James Osborn said: “Hitachi’s micro site needs to work hard at communicating the essence of the versatility and genius of this leading projector. We have done this through a creative approach, not typically seen in this sector, that champions not only the benefits of the product but the people who use it”.

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