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Aldi

Aldi pushes its values with McCann campaign

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By The Drum Team, Editorial

April 29, 2009 | 1 min read

Aldi is launching a new campaign, created by McCann Erickson Manchester, designed to reinforce the retailer's value for money credentials.

Comprising TV and national press ads, the work focuses on the number of items available at Aldi priced at 99p, including pasta and shampoo.

The campaign uses the theme of 'everyday essentials at long term low prices' with two press executions and a 30 second TV ad.

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