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Durham Uni alumni magazine designed by Crombie

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By The Drum Team, Editorial

April 27, 2009 | 2 min read

The latest issue of the alumni magazine for Durham University, Durham First has been designed and produced by Crombie.

The Edinburgh design agency took on the design of this edition having seen the previous issue named Magazine of the Year at the Communicators in Business Northern Region Awards.

Suzanne Wood, account director at Crombie, explained: “Our challenge was to evolve

the magazine as a sales tool, in terms of design look and feel, but also in terms of

assistance on the overall approach, its efficacy and recommendations as to the

most effective way of communicating key messages to the Alumni Community.”

Rebecca Grundy, Durham University’s Publications and Internal Communications Officer, commented: “It’s such a prolific document for the University in terms of readership with a print run that increases with each issue from an initial 83,500 copies.”

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