COI reveals successful regional roster agencies
The Central Office of Information has today announced that 45 agencies will be part of its new regional marketing roster. See the full list here.
The Regional Integrated Agency Framework has been created "in response to the demands of the COI's growing base of regional clients", the COI said.
It will be managed by the COI's Regional Client Account team (Regional CAT) and will run until April 2013.
A total of 205 agencies were considered for the roster and the COI said it saw more than 400 case studies during its review.
Phil Fraser, head of COI Regional CAT, said: "Clients are increasingly looking for agencies that can provide unique insight into what makes regional audiences tick and how to reach them.
"This framework allows us to provide in-depth regional support for clients who want to tap into that experience."
As to how to roster would work alongside the Scottish Government Marketing roster, a spokesperson explained: "The Scotland lot of the Regional Integrated Agency Framework is not connected to the Scottish Government framework which, as a devolved administration, is for their own business use.
"The lot has been designed to enable potential public sector clients in Scotland, including those not part of the Scottish Government, to access our framework and to make use of COI's expertise in procurement and management, as well as the benefits of our buying power."
The roster is divided into geographical lots. The successful agencies in each region were:
Lot 1 - North West of England
BJL
Amaze Plc
Access Advertising, Marketing & Design Ltd
The Hub
Thoughtful Studios Ltd
The King’s Arms
Frank the agency
Squad Ltd
Origin Creative Design
Lot 2 - North East, Yorkshire and The Humber
BJL
Home Marketing Ltd
Thompson Brand Partners
Different
Direct Relations
Elmwood
The Consult Design Ltd
Sixteen Hands Ltd
Lot 3 - The Midlands
Big Communications Ltd
Golley Slater
Cogent Elliott
Victoria Creative
McCann Erickson Central Ltd
Rees Bradley Hepburn
Seal communications Ltd
Lot 4 - East of England
Story Worldwide
Bray Leino Group
Omobono
Doner Cardwell Hawkins
Thompson Brand Partners
Different
Zest
Lot 5 - South East of England
Golley Slater
Thompson Brand Partners
The Team
The Mindworks Marketing Company
Mad River
Lot 6 - South West of England
Golley Slater
The Walker Agency
Montpellier Marketing Communications Group Ltd
Halo Media Communications Ltd
Thehouse ltd
Freshwater
MAXX Design Ltd
Remarkable Group Ltd
Lot 7 - Scotland
Tangible
Golley Slater
Barkers Scotland
Bray Leino Group
Different
Lot 8 - Wales
Golley Slater
Barkers Scotland
Bray Leino Group
BJL
Doner Cardwell Hawkins
Access Advertising, Marketing & Design Ltd
Freshwater Wales
Lot 9 - Northern Ireland
Smarts NI
Lylebailie International
Morrow
Navigator Blue