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McCann's Bristol retained to BRP PR account

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By The Drum Team, Editorial

April 23, 2009 | 2 min read

McCann Erickson Bristol has been retained to handle the nation PR for vehicle manufacturer BRP having helped launch the Spyder to the UK marketing last year.

This year’s campaign will see McCann’s build on brand awareness and encourage product trials at four UK demo days which will take place in Manchester, Birmingham, Surrey and London.

The company has also tasked McCann’s to undertake some of the media relations for its personal watercraft brand Sea-Doo as it looks to push its brand awareness beyond specialist media to lifestyle, gadget and men’s glossy mags.

As part of this, the agency will run a media experience day in the summer.

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