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Profile Plus opens London office following account wins

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By The Drum Team, Editorial

April 21, 2009 | 2 min read

Profile Plus has opened a new office in London having picked up accounts with The Fitzwilliam Hotel Belfast, Café Fish restaurant and the inaugural Healthy Living Show in Edinburgh.

The London office is located in Berkeley Square, and will be headed up by Lyndsey Metcalf.

Robyn Glynne-Percy, managing director of Profile Plus, said: “We are increasingly being recognised for our experience and strength in the leisure and lifestyle sector, winning competitive pitches for national accounts against UK-wide agencies. The recent win of the new Fitzwilliam Hotel in Belfast is proof that our media contacts and industry knowledge are as good as any leisure and lifestyle PR agency in the UK.

“The team is regularly in London to meet clients and contacts, and as part of our drive to be recognised for our UK-wide PR activity, I felt that it was time to have a presence in London. Whilst I am obviously mindful of the current economic situation, I also don’t believe this is the time to delay our development. Our long term vision is to roll out the successful Leisure & Lifestyle PR model into areas of stronger economic development and we will continue to do this, carefully monitoring the situation as we progress.”

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