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Amaze

Amaze announces Brussels opening

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By The Drum Team, Editorial

April 21, 2009 | 3 min read

Marketing agency Amaze is opening an office in Brussels this week as part of a push to build its brand in Europe.

The office will open on Thursday (23 April), five months after the new Amaze – the brand formed by the merger of Amaze, Pavilion and Connectpoint – was launched by parent company the Hasgrove Group.

Amaze will share with two Hasgrove Group companies - strategic communications and public affairs consultancy, Interel, and graphic design company, Landmarks - in the Avenue de Tervuren office.

Staff based in Brussels will be senior consultants from across project management, user experience and technical build, according to Natalie Gross, managing partner at Amaze.

She said: “For our European clients, we are going beyond standard communications, preferring to focus on the overall digital strategy and questioning how the web fits into their business model, something most European agencies are not currently offering.”

The agency says the new office will help it service European clients more efficiently, including accounts with Toyota and Lexus which it has retained for over five years. And it will serve a new client, the International Council of Chemical Associations.

Amaze Brussels will also be charged with growing the business's European portfolio of digital clients.

Rod Hyde, Hasgrove's CEO, said the opening of the Brussels office “is a key landmark for the company and a clear indication of our ambition to become a leading pan-European agency within the next three years”.

He added: “It is a major step in a long journey for the company but it is clear there is huge potential for growth within Europe, particularly when offering strategic digital solutions tailored to European companies, something that Amaze specialises in.”

Amaze will mark the opening with a networking event for current and prospective clients featuring a talk from Rick Curtis, its head of strategy, about developing effective social media.

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