NHS Bowel Screening campaign for The Bridge and Feather Brooksbank
NHS Greater Glasgow and Clyde is to launch a new advertising campaign to promote the Scottish Bowel Screening Programme, which will be created by The Bridge.
The Glasgow based advertising agency was appointed to handle the campaign which will see Feather Brooksbank handle the media planning and buying.
Over 3,000 people are diagnosed with bowel cancer every year in Scotland and the campaign will underline that the bowel screening process reduces bowel cancer deaths. andto take this test.
The campaign is due to launch on TV, radio and outdoor early this summer.
Steve Tigar, account director at The Bridge said: “The Bridge has a strong heritage of high profile public health campaigns and we’re looking forward to launching this important campaign. The work will empower people to take action, thereby preventing deaths from bowel cancer.”