Designer retailer McAthurGlen is to launch a new integrated campaign to promote its 60% off sale across its seven centres located across the UK, created by Clear Marke
The 20 second TV commercial, produced in conjunction with The Mob, will vary across the seven regions where McArthurGlen stores are located and will begin in Scotland.
The ad - post-produced at Manchester's 422 - will also run on each outlet’s website.
The campaign also encompasses press, radio, outdoor and online, and is being rolled out in coming months.
Media will be handled by Carat.
Jim Smith, managing director of Clear Marketing, said: “Since our appointment last year, we have been working with McArthurGlen to develop a strong tactical strategy. It takes a fresh approach to McArthurGlen’s marketing, that has effected all of its customer touch points, from TV and press to instore POS and ambient.
“Importantly, as well as targeting McArthurGlen's broad customer base with a value and quality message, the TV ad has been designed to engage with McArthurGlen’s core audience – women, appealing to their desire to look good and to their pocket.”