E3 to aid Environment Agency's NetReg Team
The Environment Agency has appointed Bristol based digital agency E3 to help online users understand Mandatory regulatory issues.
Following a user testing process, E3 has been tasked to aid the Environment Agency’s NetReg Team which manages the agricultural waste digital destination and hopes to inform its users about complex regulatory issues.
The aim is to have a positive effect on the environment through the education of key personnel working within the agricultural industries in England, Scotland, Wales and Northern Ireland.
E3 deduced that the site needed to be more motivating and urge users, who were not all competent in using the internet, to use the tools.
Improvements will include the Increase of the user’s understanding of relevant regulation as well as looking to affect further behavioural change by helping people navigate through different sections.
Users will also be encouraged to return to the site regularly while E3 will look to make the destination more engaging and offer an interactive experience and provide more calls to action.
Development is now underway on the site to create a more linear journey, as well as a more interactive experience with the design being updated to appeal to a wide range of SMEs in the farming sector.
It will feature Flash based elements, including an interactive quiz and an educational slideshow while the agricultural waste tool has been developed so that the model can be used across other industry sectors such as food and drink, or construction, later in the year.
The English version of the site is due to launch in May, followed closely by versions for Wales (including Welsh language), Scotland and Northern Ireland.
Phillip De Caux, NetRegs development project manager, explained: “It is NetRegs’ mission to get small businesses to understand their environmental responsibilities and take positive steps to reduce their impacts. The training tools provide an important introduction to one of the main environmental issues and need to be fully interactive and appealing.”
Stuart Avery, managing director of E3 said: “Traditionally the Environment Agency has struggled to communicate vast amounts of regulatory information to smaller businesses. Our approach was to present the online content in an easily digestible and interactive way.”