The Drum Awards for Marketing - Extended Deadline

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Creative Review: Phil McTear, Whyte & Mackay

By The Drum, Administrator

April 8, 2009 | 2 min read

LOVE

Cranks website

www.cranks.co.uk

Whilst this website does the job of setting up who Cranks are and the products they offer, there’s not a lot of content to this site. There’s a nice section of recipes, but overall there is little interaction between brand and consumer and reasons to browse. 6/10

YOMEGO

Soccer Republic website

soccerrepublic.eircom.net

A website leveraging Eircom’s sponsorship of the Irish national football team’s qualification quest for the 2010 World Cup, which is crammed with interaction, news, competitions and discussion forums. The only downside is that it’s so focused on the Irish there’s no opposing thoughts from other nations making the forums a little limited. 6/10

D4

Darwins brochure

A well arranged brochure with some beautiful imagery of the manufacturing capabilities of Darwins. It has a robustness to its feel that speaks for the quality of the company. 7/10

HOOKSON

Ratho Park website

www.rathopark.co.uk

Scotland’s newest eco-office delivers a clear environmental message driving the park’s ‘excellent’ BREEAM rating. The website is solid, but a little frustrating with slow movements on each click through. 6/10

BJL

Rustlers TV advert

Almost a classic beer ad, this ad disturbs and entertains in equal measure. A massive improvement on previous TV adverts and a great new direction for the brand aimed at its student/youth target. 9/10

THE LEITH AGENCY

Scottish Government TV advert

Somehow they have managed to make re-using a plastic bag into an engaging ad. Some might say that the Scottish government could do something better with their money in these times but a good message for future generations to adhere to. 7/10

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