999 designs Highland Spring refresh
Highland Spring has unveiled a brand re-fresh with new look packaging, which will be released on-shelf later this month.
The new packaging has been designed by Glasgow-based 999 Design to give a greater prominence to the brand’s organic land credentials, with the labels featuring the wording “Drawn from Organic Land”, alongside a hand-drawn illustration of the water catchment area, Highland Spring’s protected source in the Ochil Hills, Perthshire.
The packaging also displays a contemporary watercolour version of the Highland Spring tartan sash against a natural background colour to reflect the purity of the product and achieve strong shelf stand-out.
For the first time the labels carry The Good Shopping Guide’s ethical accreditation symbol, which, of all bottled water brands available in the UK, is currently only accorded to Highland Spring.
The new packaging design will be incorporated across Highland Spring’s entire range of still and sparkling water, including its market leading kids’ water range.
Sally Stanley, marketing director of Highland Spring, commented: “Our new packaging perfectly reflects the unique qualities of our brand. Highland Spring is dedicated to protecting and nurturing its organic catchment area to ensure our water is of the highest quality and the new label design reinforces this commitment.”
Stanley also revealed that the brand was set to unveil a new brand advertising campaign and website.