Write Design and Budge PR launch Clyde Waterfront campaign
In a drive to attract visitors to the River Clyde, a new Guide and advertising and PR campaign has been launched by the Clyde Waterfront Partnership.
The Guide offers twelve areas to explore along a thirteen mile stretch of the Clyde from Glasgow Green to Dumbarton, highlighting visitor attractions and historic places of interest with travel information, web links and maps.
It’s the latest initiative from Clyde Waterfront, the public sector partnership established to support the River Clyde’s revitalisation as a world class waterfront location, through a projected £5-6 billion of public and private investment in economic, social and environmental regeneration projects.
Launched in the year of Homecoming Scotland, the Clyde Waterfront partners believe there is huge potential to increase visitor numbers to the Clyde, whether it’s first time visitors to the city, locals who want to find out more about what’s on their own doorstep or those Scots who emigrated years ago coming home to witness the transformation taking place on the banks of the Clyde.
Initially, 25,000 copies of the Clyde Waterfront Heritage Guide will be printed and distributed across Central Scotland to other visitor attractions and tourist information centres. An outdoor advertising campaign to promote the Guide will run throughout the remainder of March and April, featuring 48 and 4 sheet posters at main rail stations, 250 posters on board commuter trains and 100 bus sides and rears. Mirroring the two faces of the Clyde, old and new, the catchline for the ad campaign is ‘There are two Clydes to every story.”
The Heritage Guide and the advertising campaign have been produced by Wright Design, with photography by McAteer Photograph and public relations support from Budge PR.
The Guide can be downloaded at www.clydewaterfrontheritage.com