3 April 2009 - 4:28pm | posted by | 0 comments

Dolphin Bathrooms launches new retail concept

Dolphin Bathrooms launches new retail conceptDolphin Bathrooms launches new retail concept

Dolphin Bathrooms is today launching a new retail concept, produced by The Market Creative, which is expected to roll out across all its new stores this year.

The interior design and point-of-sale solutions are promised to provide the bathroom retailer with a more cost-effective display system and make the firm's offering easier to understand for the customer.

The first store to feature the new concept is in Ealing, London, which opens today.

Sue Benson, managing director at The Market Creative, said: “The new layout and features take the customer on a journey around the store. That journey begins with a hero set to dramatise the full offer and sell the dream, the customer is then taken through the complete buying process; from choosing a suite and tiles, right through to the toothbrush cup.”

Mark Collier, group marketing director at Homeform Group, added: “The new concept had to differentiate from the supply only market and ensure that customers leave the store with a full understanding of our fitted offer.”

Don't miss out... Get your Design news by email

See all specialist newsletters

73 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...