Trimedia North picks up SaponAqua brand launch
Newly formed Skincare brand SaponAqua International has appointed Trimedia North to a 12 month contract as it launches an organic skincare product online.
Following a competative pitch, the agency will aim to create interest around the launch of the SaponAqua Therapy Bar and will manage a full marketing and PR programme with a focus on the use of digital media, as well as implementing a whispering campaign, which will encourage women to ‘pass on the SaponAqua message’.
Christine Emmingham, head of Trimedia North, said: “There is a big market for a product which is natural and organic, but also modern and stylish and we believe SaponAqua combines product sophistication with hard-working application.”