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KLM creative director returns to McCann Birmingham

Creative agency KLM is hunting for a new creative director after it emerged that Gary Setchell is returning to McCann Erickson Birmingham to become its new CD.

Setchell joined KLM in March 2008 as creative director from McCann Birmingham, where he was a creative group head.

Commenting on his return to McCann, Setchell said: “I’ve really enjoyed my time at KLM – great people and clients - and wasn’t looking for a move at all. But the opportunity to return to McCann as CD was one I just couldn’t ignore.”

KLM chairman, Jon Derry, added: “Gary’s made a really positive contribution to our creative product in his time with us - we’re sorry to see him go. His replacement will inherit a strong team doing excellent work – they will have a lot to live up to.”

The Drum recently reported on McCann's search for a new creative director and Setchell is expected to be joined at the agency by a soon-to-be-confirmed non-executive creative director.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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