The Scottish Fashion Awards have announced that Vogue.com has joined the event as headline sponsor for the second year running as the new website went live this weekend.
The updated website www.scottishfashionawards.com went live this weekend, as the awards' call for entries was launched, with Creative, copyrighting, design and PR handled by Glasgow-based agency TFF – the agency behind the event.
Now a fixture in the international fashion calendar "Caledonista’s" will join fashion presenter and event host Louise Roe, and an international fashion panel led by Dolly Jones, editor of Vogue.com at the awards ceremony.
Despite the recession’s impact on fashion and retail the event has attracted an impressive list of new and existing sponsors for 2009 including Swarovski, BAA Glasgow, Fake Bake, Mac Cosmetics, Toni & Guy Haircare, Hotel Du Vin, Marks & Spencer, Milne Management, Stirling Council, The Herald, TNT Fashion and Homecoming Scotland 2009.
With the Call for Entries launched this week, these awards will honour the very best of Scottish fashion from designers, fashion photographers, models, stylists, make-up artists, fashion writers, fashion marketers and present a phenomenal opportunity for home grown talent to showcase their work.
Judged by leading fashion experts from around the world, who previously have included Alexandra Shulman, editor of British Vogue and The Honorable Daphne Guinness, the short list will be announced at the end of May.
Dolly Jones Editor of Vogue.com said: “We’re really pleased to be working with the Scottish Fashion Awards for the second year running. Last year’s event was an enormous success – both at Stirling Castle and on Vogue.com afterwards, with Vogue’s Calgary Avansino presenting our film of the night on VogueTV and all the news about the winners up on the site within hours of the event. Scotland continues to produce some of the most exciting fashion talents – and our new daily news editor, Lauren Milligan, is a Glaswegian so Scotland really is on a fashion roll.”
Tessa Hartmann of TFF, event founder and chair added: “Over the last four years we have championed individuality, quality and style from Scotland, providing an enviable platform for Scottish fashion talent. Through hard work and determination we have built an acknowledged brand which isn’t just about celebrating Scottish fashion; it’s about celebrating a fashionable Scotland. I am grateful to all our partners who continue to support our endeavours to place this nation on the global fashion map."