Force India F1 works with DesignReligion on press material
The Force India Formula One Team has worked with Worcester-based agency DesignReligion to create a key set of press collateral for the new Formula One season.
Ahead of the start of this year's F1 World Championship, which begins this weekend, DesignReligion was briefed to make the design work for the press materials "truly collectable".
Lucy Genon, press officer at the Force India Formula One Team, said: “We needed to create a real buzz around the team for the start of the season, and are aiming this work at key press audiences."
The agency responded with a press pack containing a 50-page brochure, briefing papers, folders and CD-ROMs holding information about the team. It also created a suite of collectable Race Cards, which feature information about the championship, drivers and tracks.
Greg Russell, DesignReligion's creative director, said: "Working with the team at Force India Formula One is always a highly creative experience. We’ve built upon the great work produced by the team in India and taken it a step further to create an eye-catching and memorable communications suite that delivers in terms of both form and function.”
DesignReligion has worked with the Force India team for the last two years.