Creative Review 27/03/09

The poorest of the lot I’m afraid. It’s not a bad website; all in all it does the job of reflecting the Dr Martens brand and the legacy and infallibility messages, but I wasn’t blown away, even though there is a degree of interactivity for the user. Uninspiring. 5/10

02CHEETHAMBELL JWT

Kellog’s TV Advertisement

This is right on brief. Emphasising the heritage and quality beloved of the Kellogg’s name, the ad’s message of reassurance is particularly prudent in the current climate and should go some way to stopping consumers switching to own-brand cereals. 8/10

03NEXUS/H

Suzuki Alto TV Advertisement

We’ve seen this all before when it comes to advertising small cars, and this smacks of an agency that has taken a rather staid formula out of the bottom drawer. It’s just not distinctive enough, and the brand is instantly forgettable. The production and creative is good, but the brand just doesn’t cut through. 6/10

04REBEL VIRALS

Institution of Engineering and Technology Viral

Very watchable and genuinely made me laugh. I would certainly email this around to my colleagues, proving the viral has legs on the internet – the very raison d’être of a viral – so mission accomplished. As far as dispelling the paradigm of engineers and scientists as stuffy goes, this didn’t break any new ground, but moved in the right direction as far as the medium allows. 8/10

05IN-HOUSE

Scottish Leader Idents

Brilliant. A simple idea, well executed, with an injection of humour. This generates numerous clever messages on all levels, and the distillery workers’ football skills firmly cement the Scottish Leader brand’s association with the beautiful game. Unusually for contemporary TV ads, the brand is not lost amid the advert’s bid to be clever in its comedy. 9/10

06DRIVEN

Regatta Sponsorship Idents

Although this isn’t super imaginative, uber distinctive or particularly memorable, the branding is strong and the association with the weather and the elements reinforces the practicality, durability and protection that the Regatta brand stands for. Perhaps the overt link with outdoor filming has been done before. 6/10