Leith teams with Timorous Beasties for EIF launch campaign
Following its appointment at the end of last year, The Leith Agency has teamed up with Glasgow designers Timorous Beasties for the launch campaign of Edinburgh International Festivals 2009.
The Scottish Enlightenment, the period between 1745 and 1789 will be the launch period for the festival.
The campaign will include the 2009 brochure and all campaign materials, including posters, taxis, 6 sheets, press ads.
The creative is based on the historical Toile designs of the 18th century, commissioned in one of its brand colours and created by Timorous Beasties.
Different scenes have been created which include Edinburgh landmarks, figures from the enlightenment period and more modern ‘local characters’ and festival performers.
Alan Ainsley, creative director at Leith, explained: “The creative challenge was to come up with and develop a concept that reflected Scotland and Edinburgh at the time of The Scottish Enlightenment. We started looking at the architecture and design of the period and came across the Toile wallpaper that was very popular at this time.
“Toile de Jouy or ‘Toile’ originated in France during the 1700s. The designs tended to be full of politics, philosophy and cultural statements, reflecting stories of the country of origin. Within Edinburgh homes, the display of the toile was a statement of your wealth and standing, through the quality of craftsmanship and excellence of the materials used in its production and the fact those of the highest quality were imported from France.”