Fudge redesigns SurgiCare identity
Having been made brand guardian of SurgiCare last year, brand and digital agency Fudge has unveiled the new identity for the cosmetic surgery group.
The north west based agency has altered the old logo by softening the corners of the new marquee, and introduced a new colour scheme, providing a level of functionality by representing the different services offered at SurgiCare's clinics.
The new identity has been rolled out online, with the new marque soon extending to print and POS.
The new brand will look to consolidate SurgiCare's position as a market-leader; taking it's brand identity to the next level, and the new strap-line 'We Care About the Whole You' which serves to reinforce SurgiCare's credentials and philosophy.
Andrew Birley, client services director for Fudge, explained: "A key requirement of Fudge's role as brand guardian demands that we conduct regular brand audits of SurgiCare and its competitors; and it became clear that many of them were replicating SurgiCare's brand activity.”
Birley continued: “It is entirely conceivable that a new brand identity will further augment SurgiCare's marketing activity and ultimately play a key role in the organisation gaining a greater share of a shrinking marketplace.”