Shred Easy appoints RMS to PR brief
One of the UK’s biggest shredding companies has appointed RMS PR to handle its public relations brief.
Shred Easy, based in Trafford Park, employs ninety people in eight sites across the country. Its customers include Marks & Spencer, Kellogg’s and a number of public sector organisations.
Shred Easy offers a total shredding service including the collection, destruction and recycling of confidential materials including paper and IT equipment such as hard drives and memory sticks.
The firm also offers secure onsite destruction making it easy for businesses to destroy sensitive information quickly in an eco-friendly way.
RMS PR, the Manchester-based full service agency, beat off three rival agencies in a competitive pitch to provide public relations and design services.
Jim Watson, managing director of Shred Easy, said: “The RMS team showed an excellent understanding of our business and are the most creative agency we’ve seen. We’ve picked the right creative agency as we continue our growth in 2009. The RMS campaign has already started with a fresh look at our marketing collateral and a major PR push into the national media and regional media titles read by business figures.
Anusree Saha, channel marketing manager, for Shred Easy, said: “We’ve tasked RMS with the challenge of making sure that our profile is sky high before our key audiences. We’re going to be working on some exciting offline and online marketing and PR activity with the team.”
Peter Davies, director of RMS PR in Manchester added: “Shred Easy is a dream client. Its services are the zeitgeist. We aim to get to a tipping point where it’s considered risky for a business not to use Shred Easy. We’ll be hammering home the key messages that using Shred Easy is secure, convenient, economical and green. Its exciting stuff in a recession proof sector and the entire RMS PR team loves the brief.”