Author Martin Thomas talks 'crowd surfing'
Watch Martin Thomas, author of the Crowd Surfing book and blog, talk about the shifting balance of power between brands and consumers in a seminar hosted by Finn Commu
Thomas, who spends his time consulting, training and writing for brand owners and agencies, says "consumers, now powered by social media tools, have changed the rules of the game. Obama grasped this and ran with it all the way to the White House."
He discusses how you can become a "crowd surfer" - influencing customers and shaping their actions.
The seminar continues on the Finn Communications website.
Part 1
Part 2