Driven reveals Regatta TV sponsorship
Driven has created a new TV campaign for outdoor clothing brand Regatta. The agency has produced a series of 16 idents to support the brand’s sponsorship of new prim
The campaign which marks Regatta’s TV debut features an outdoor film crew wearing the brand’s clothing to protect them from the elements. All shot on location in the North West last weekend, they are hot off the press and will break on ITV at 7.30pm this Thursday.
Graham Rickard, Marketing and design director at Regatta said: “There is a great fit between Regatta and Countrywise and driven’s creative approach adds further value to the sponsorship. Rather impressively, the ident project was created, produced and delivered in just one week.”
Graham Drury, partner at driven commented: “Regatta’s decision to introduce the brand to TV at this time is a great example of the company’s entrepreneurial spirit. It’s a really positive move and deserves a good return on the investment”.
The idents were directed by Chris Gaffey of The Mob Film Company with post production through 422.