Branding firm wanted for Liverpool Museum identity
National Museums Liverpool is searching for a branding consultant to create a lasting identity for the new Museum of Liverpool.
The successful applicant will support National Museums Liverpool - which currently runs seven venues including the Walker Art Gallery and the Inernational Slavery Museum - in "creating and implementing a long-term strategy to successfully raise the profile of the new museum to local, national and international audiences".
The £72m Museum of Liverpool, on the city's waterfront, is the largest newly-built national museum in Britain for over a century.
It will be a free, family visitor attraction, complete with learning and community resources, and is expected to attract more than 750,000 visitors a year when it opens in 2010.
Joanna Rowlands, director of marketing and communications for National Museums Liverpool, said: "The Museum of Liverpool is the major physical and cultural legacy of the city’s year as European Capital of Culture in 2008. We are looking to work with a partner who can help us to communicate the museum’s unique offering to local people and those coming from further afield.
"We will be working with the selected consultant in the lead up to the opening of the museum in 2010 to create an all-encompassing, comprehensive brand and devise a programme to implement that identity over a period of approximately 12 months."
Consultancies and agencies are now being invited to express their interest by responding to a brand brief by Friday 27 March. Six agencies will then be shortlisted to progress to a second stage.
For further information and to download the brief visit the Liverpool Museums website.