Scottish Leader launches sports TV campaign on STV
Scottish Leader whisky has launched a series of new TV adverts which will run prior to Scotland Today's sports coverage on STV.
The bumpers were created in partnership with Scottish Leader and STV Creative and filmed at the Deanston Distillery, Doune using a cast of Scottish Leader employees.
The Union previously created an outdoor campaign for Scottish Leader – which is owned by Burn Stewart Distillers – based around its sponsorship of Celtic, Hearts and Rangers, which also depicted staff at its distillery in various football scenarios.
The new campaign breaks tonight (Monday 9 March).