B2B International to star in Modern Day Marketing
Business-to-business market research specialists B2B International has been chosen to take part in a new television series from Director Television called Business Excellence.

Launching at the end of March, the series of programmes will contain contributions from leading organisations and advisors from the public and private sectors to provide guidance on how to achieve business excellence in their speciality industry sectors.
Two B2B International directors, Nick Hague and Carol-Ann Morgan, appear in the first programme called ‘Modern Day Marketing’.
Presented by Nicholas Owen, this looks at how important marketing and market research are in the current business climate and how the internet and technology have changed the rules of the marketing game. 
The programme can be viewed on the Information TV channel Sky 166 and BBC/ITV FreeSat Channel 406 on Monday 23 March at 9pm.