Rocktime revamps Simple site
Simple, the UK’s number 1 facial skincare brand, has revamped its online presence with a new website by Rocktime.
Developed by Poole-based web development agency Rocktime in conjunction with Southampton brand consultants Idealogy, www.simple.co.uk offers increased content and interactivity to encourage visitors to engage with an appealing environment that encourages repeat visits.
www.simple.co.uk offers a range of multimedia content, interactive tools and online forums, allowing customers to be an active participant and contributor to the Simple experience.
As the first UK beauty brand to invite customers to become direct advisors to the company, users are encouraged to join Simply VIP, a ‘brand champions’ club that offers members the chance to test new products and submit feedback. Free to join, members are offered additional visitor benefits including online product discount vouchers and competitions.
www.simple.co.uk also launches the Simple Skin Health Check. Suitable for men and women, the check guides visitors through a series of skin type, health and lifestyle questions to create a bespoke, user-specific report that contains practical expert advice on achieving healthy skin.
The new website now embraces online sales, with visitors able to purchase a wide range of unique skincare product packs. Simple’s commitment to using natural ingredients for each product is maintained throughout the site, with the look and feel of the site reflecting an organic, natural feel.
“The online health and beauty sector in the UK is still marked by significant growth, so we needed to create a site that would capture a significant and sophisticated web-savvy market,” says Alex McCreath, MD, Rocktime. ”This web presence will be an essential asset for Simple to build a loyal online customer base, to full express their brand and build a real user community.”
“It was crucial for us to bring the Simple experience alive online,” says James Surridge, director of brand strategy, Idealogy.
“This meant reflecting their values in an environment that brings together their growing community of smart, ethically aware consumers and offers them a wide range of content tailored to their needs and interests.”