Birmingham Jazz Festival stays with Fireloop Creative
Fireloop Creative has retained the contract to develop the website for the Birmingham Jazz Festival for the third year in a row.
The festival marks its 25-year anniversary in July and Birmingham-based Fireloop has already started working on the site. The agency has held the account since it was first tasked to redevelop the festival's branding and website for the 2007 event.
Dave Evans, digital planning director at Fireloop, said: "Last year we worked in a plan to promote the festival via social media networks such as Flickr and Twitter, but there is so much more we could have done, and will now continue to get chance to for 2009’s event.
“With plenty of festivals feeling the squeeze this year, digital is a fantastic avenue for making your marketing budget stretch that bit further and deliver a healthier ROI. It’s also where audiences of all ages can now be found, so festivals of all types and sizes should be considering the web as an effective means of marketing their event.”
The 10-day festival regularly attracts over 115,000 visitors to Birmingham and its surrounding area.