Aardman ad looks to inspire British Innovation
An advert has been created to promote the new interactive experience at the Science Museum which aims to inspire British Innovation is being headed up by Aardman anima
The minute long ad ‘Wallace & Gromit present A World of Cracking Ideas’ will promote the experience which is a partnership between the Science Museum, Aardman Animation and the Intellectual Property Office which will open on 28 March and run until 1 November.
The £2million exhibition will be a family-oriented, interactive show which aims to appeal to all ages by telling the story of innovation and to inspire people’s creativity and flair.
The exhibition will also look at how people can protect their ideas using intellectual property and will take visitors on a tour of 62 West Wallaby Street, the home of Wallace & Gromit, where they can take in objects from the Science Museum’s collections, which reflect the spirit of innovation, whilst interacting with some of Wallace’s own contraptions such as the Tellyscope II, the Piella Propellor and the Blend-o-Matic.
Visitors will be encouraged to come up with their own creative ideas, which they can jot down and leave at ‘Ideas Stations’ located in the Living Room, Dining Room, Kitchen, Bathroom, Workshop and Garden.
Each room in the house, from the kitchen to the garden shed, will look at a different aspect of the thinking process behind ideas and show visitors how they can protect their intellectual property through patents, trademarks, designs and copyright, ensuring they derive maximum value from their ideas.
Nick Park, creator of Wallace and Gromit, said: “Inventiveness has always been central to Wallace’s character and I have sketch books full of Wallace’s eccentric inventions that have never made it to the screen. It is fantastic that Wallace and Gromit can excite young children about innovation in this way.”