Reid Furniture launches 'Early Spring Clean' campaign
Reid Furniture has launched its end of Winter sale campaign across radio, TV and local and national press in Scotland and Ireland
The ‘Early Spring Clean’ campaign has just begun and was created by the company’s in-house marketing department as the company looks to clear out old stock to make way for its new spring collection.
Angela Brown, at Reid Furniture explained the thinking behind the creative concept: “My rationale was to give this promotion a sense of urgency by using an image of a calendar to make the customer aware that this promotion is only on for a limited time. I used bold and stark colouring to make the offer stand out and keep everything fairly uniform, whilst keeping the sofa, dining and bed images in the background quite prominent to show the range Reid offer.”