999 launches new work for Tula and Warburtons
Design consultancy, 999, has completed projects with two of the UK’s biggest brands in the first quarter of 2009.
The agency, which has offices in Manchester, Glasgow and London, has produced Britain’s biggest baker Bolton-based Warburtons' fifth annual bakery review.
In addition, renowned handbag brand Tula has just launched its 2009 spring / summer collection and undertaken a refresh of its website with creative direction from 999’s Manchester team.
Following a three-way competitive pitch, incumbent 999 was re-appointed lead creative for the Warburtons project, which marks the agency’s fifth anniversary of working with the brand.
As the most comprehensive overview of the UK’s wrapped bakery market, Warburtons’ annual review is recognised as the industry ‘bible’ – presenting retailers with insight and analysis into bakery trends and in-depth information to help them maximise sales.
In designing the 2008 review, 999 has produced a 64-page, A4-size, full-colour publication using Warburton’s royal red branding and premium gold block finishing for the front and back covers.
The agency also commissioned a model maker to create a life-size, Warburtons-branded shopping basket, which is shaped as a number five to ensure the anniversary message is prominent throughout while being both quirky and relevant to retailers.
This was photographed containing various bakery products with the images used as section dividers.
Warburtons’ trade marketing manager, Katie Rowson, said: “Warburtons has a passion and knowledge for bread that is unsurpassed and this has once again been illustrated in our latest bakery review. We’re very pleased with the results delivered by 999, whose enthusiasm and creativity over the past five years has been exceptional.”
Elsewhere, 999 has worked with fashion brand Tula since 2006 on developing a modern brand image and awareness amongst retailers and fashion-conscious consumers.
To reflect its most bold and bright seasonal range to date, 999 has commissioned location photography shot in Palma.
Additionally, 999’s remit included the production of an integrated through-the-line campaign comprising a refresh of Tula’s website – which can be viewed at www.tula.co.uk, advertising in major fashion magazines, in-store point-of-sale collateral and a trade catalogue. The objective of which was to ensure Tula’s identity better reflects its target audience of 25-44-year-olds and is prominent in stores.
Nick Vance, marketing director for Radley & Co, Tula’s parent brand, said: “Early feedback from retailers for our spring / summer 2009 collection has been extremely positive. 999 has always taken a highly creative approach to any project they have undertaken with us, which in turn has helped bring our brand to life in a competitive market.”
Managing director of 999’s Manchester office, Andy Helme, said: “To be working with and helping to take forward such well-known brands as Warburtons and Tula is highly motivating and rewarding for any creative agency and we’re delighted to remain part of their respective teams."