Harper Macleod hires Keywest

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By The Drum Team, Editorial

February 13, 2009 | 2 min read

Keywest has won a three-way design pitch for Scottish legal giant Harper Macleod LLP, which has over 220 employees and offices in Glasgow, Edinburgh & Inverness.

Raymond MacHugh, managing director of Keywest said of the win.

"We are ecstatic at this win. The pitch originally began as a credentials show from eight companies followed by a second round creative presentation from three. It was a challenging brief to fulfill, as the current literature was of such a high standard."

The business was previously held by The Hub.

"In particular the flagship ‘Highlights’ publication (pictured) communicated with creativity and passion the ethos of Harper Macleod," continued MacHugh. "It was essential to ensure that our proposal evolved this design, and took it forward in new directions. Additionally there were great synergies between Keywest and Harper Macleod who both hold IIP accreditation."

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