CREATIVE REVIEW: Bill Joyce, Hybu Cig Cymru

Worthwhile campaign although I bet a lot of lattes were consumed developing a creative which passed the political correctness monitors. Despite the live longer, spend more time with the grandkids theme, I’m not sure it’s going to get enough 40 to 74 year olds scuttling into their pharmacy demanding a free health check. Hope I’m wrong. Still, I’ll give it 7/10 for effort.

TANGENT GRAPHIC

SHRC Universal Declaration of Human Rights

It’s hard to say anything against the Universal Declaration of Human Rights. So here goes. Just what is the point of the poster? OK, it’s nicely designed, but who is going to put it on their wall and, more to the point, just who is going to get close enough to read the minute text? The booklet works better and its simplicity is a virtue. 7/10

RUBBER REPUBLIC

FRANK, Cocaine (viral ad)

Clever graphics and good voiceover. Nevertheless it doesn’t quite work for me. The ad seems too restrained and lacks the expected impact of a viral campaign. Have the sense that a more potent version was created then diluted by a client committee. 5/10

THE UNION

Energy Saving Trust

I plan to go to Scotland this year and now dread finding everyone driving at 50 mph on the M8. But I’m not going to shoot the messenger. The ads are clear, uncluttered and informative, despite the content. 8/10

BLACK & GINGER

www.benna.co.uk

I’m not usually keen on the all-white look website. Such sites often look amateurish to me. However, the Benna website works both visually and practically. A good piece of design. 8/10

MCCANN ERICKSON MANCHESTER

Aldi (tv ad)

I like this campaign. It works on a number of levels (perhaps too many). There are some well placed, simple recipe shots, a bit of healthy-eating nonsense and some attempted humour. What I most like is the end frame with a very clear call to action, “Don’t change your lifestyle, change your supermarket”. I could well be tempted. 9/10