Lawton dealt Grosvenor Casinos PR brief
Lawton has landed the brief to handle the 2009 PR for all of the Rank Group's Grosvenor and G Casinos in the UK.
Following a competitive three-way pitch, the Southampton-based agency has been tasked with increasing brand awareness of the 33 individual casinos and driving footfall on a regional level.
Planned activity includes events, promotions and media relations along with a relationship building programme with lifestyle journalists.
Lawton's PR managing director, Julius Duncan, said: "We’re focused on recalling lapsed members and attracting new ones through showcasing the range of events and entertainment on offer."