Glasgow Film Festival guide design explained
The Glasgow Film Festival guide has been created by the inhouse design and marketing team of the Glasgow Film Theatre (GFT).
Designed by Jen Davies who oversees design and marketing for the GFT, the programme uses coloured squares across the city skyline, continuing a theme used in previous years along with ‘a cinematic’ black and white image and a slightly gritty feel which is continued throughout.
The letters spelling out Glasgow are the letters from old cinema listings boards and are referencing Glasgow's massive cinema heritage.
Explained Davies: “There was actually two stages to the festival campaign, the Glasgow letters were used on their own on publicity at other film festivals, in adverts and online until we revealed the creative and cranked up the marketing in the lead up to the festival.”
Davies has also included the white diagonal line as ‘a bit of a nod’ to old Soviet posters.
The Festival will include nearly 150 films and events which are covered in the 70 page programme, while an online trailer has also been created using the same imagery.