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EMO Bristol appointed to Toyota GB Dealership account

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By The Drum Team, Editorial

February 10, 2009 | 2 min read

Following a four way competitive pitch, Toyota GB has appointed EMO Bristol to deliver marketing programmes across the company’s 190 dealerships.

The agency will be tasked with developing and managing Toyota’ retail network marketing strategy and will work closely with its other agency partners.

The agency already handle’s Lexus and with this appointment will provide more synergy across the Toyota brand.

Peter Brown, director of EMO, said: “Toyota is one of the world’s most progressive automotive brands, building cars of the highest quality that are safe, rewarding to drive and have less impact on the environment, supported by the highest levels of customer service."

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