Female brands get Individual treatment
Huddersfield based The Individual Agency, which opened its doors last year to focus on female brands and products, has won a hat-trick of new business.
The new wins include briefs to refresh an existing premium lingerie brand across its website and brand communications, launch a new online maternity retailer as well as develop a new brand identity and in-store concept for a pampering beauty bar and product range that has already secured space within a range of premium retailers, including Selfridges UK and Saks Fifth Avenue.
Client services director, Tracey Owens (pictured alongside James Everitt, creative director) said: "These new projects are really exciting and exactly the types of brands we look to work with, we certainly feel that to be appointed without pitch is testament to our ability. We appreciate how difficult it is for businesses in the current climate, that’s why we keep things simple."