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GHD TBWA Manchester

TBWA\Manchester creates campaign for GHD collaboration

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By The Drum Team, Editorial

February 4, 2009 | 2 min read

Benefit Cosmetics has teamed up with beauty brand GHD to launch a limited edition styling set for which TBWA\Manchester has created the marketing campaign to promote.

The partnership will see the launch of the Limited Edition Radiance Set, containing any GHD styler from the company’s IV styler collection, a heat resistant styler bag and the best-selling ‘justine case’ mini beautifier kit from Benefit Cosmetics.

TBWA\Manchester’s campaign will be rolled out through press, POS across top salons worldwide, online and packaging.

Sarah Lambley, group marketing director at GHD, explained: “The fit between GHD and Benefit Cosmetics is perfect – both brands create luxurious products that once customers have tried, they simply cannot live without. The work reflects the radiance that both brands exude.”

Fergus McCallum, CEO of TBWA\Manchester, added: “Consistently innovative, both brands ensure that they deliver the latest ‘must have’ to their loyal following. The campaign promotes the partnership whilst maintaining the brands’ individual identities and prestigious offerings.”

GHD TBWA Manchester

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