Sydney’s MercerBell agency has developed a creative campaign aimed at catching the attention of the notoriously finance-savvy Generation Y demographic for clients BT Financial Group.
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The h2go Pure water brand has been given a makeover and relaunch by Colenso BBDO and Unified Brands, aimed at differentiating the product from prior perceptions of water brands.
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A report into social media use across Australia has found “major changes” in the way social media is used in the country, with increased tablet device uptake having an impact on habits and engagement.
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Cairns and Sydney are to feature prominently in a new travelogue series, ‘Tailor Made Tours’, to be broadcast throughout Asia, featuring well known Chinese stars, in the hope of attracting visitors from the most valuable region for Australian... Read more
Sydney and Melbourne creative agency BMF has appointed its new Chief Executive Officer from Madrid’s VCCP.
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CHE Proximity Melbourne has won the tender for the lucrative and high profile 2015 Cricket World Cup.
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Adelaide’s Hughes PR has launched an awareness campaign on behalf of Arthritis SA, the not for profit organisation promoting awareness of the challenges facing people with arthritis.
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Melbourne’s Naked Communications have secured Pacific Brands’ Hush Puppies and Clarks footwear account, following a competitive three-way pitch.
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This new ad for Samsung television targeting loutish, lazy (and fart-prone men) has caused sexism uproar across America. It touts the so-called Evolution Kit, which turns any Samsung television into a smart TV.
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United States - 22/05/2013
A woman who boasted on Twitter that she’d hit a cyclist with her car has apologised after being suspended from work as a result.
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Today's jobs round-up bring roles for copywriters, marketing coordinators, digital communications officers and design managers.
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Friends Reunited is facing a social media disaster after tweeting a picture of Woolwich with the like ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’
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National charities Breakthrough Breast Cancer and Shelter have both turned to digital charity specialist Chameleon to help raise awareness of each cause.
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During yesterday’s Xbox One reveal announcement, rival gaming console Playstation ran a deliberately targeted online campaign to reach any related articles and advertise around them.
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A quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday, research from gift card company One4All has found.
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Over 10 per cent of British shoppers claim that a lack of mobile/online presence is putting them off shopping in independent stores according to research from shopping inspiration app Udozi.
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Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Electric car firm Tesla , labelled a “loser” by Mitt Romney during the U.S. election, is giving President Barack Obama’s green-energy strategy its biggest win yet, Bloomberg reports today.
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United States - 22/05/2013
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