Money Matters for Radio 1 video campaign by Refreshed Media
Refreshed Media, the Bournemouth digital agency has been working with BBC Radio 1 to create an interactive video to promote financial awareness.
The video is a part of the ‘Money Matters’ campaign which challenges visitors to the site in different situations such as purchasing a holiday or buying a new car.
The station is running the campaign of light hearted clips, fronted by DJ’s Scott Mills and Tim Westwood who aim to reach their audience of 16-24 year olds with advice to help them through the current tough financial times.
Jamie Shanks, creative director of Refreshed media, who directed the short films, explained; "we shot each scenario in London, and back in the editing suite this was converted into Flash. After watching each clip the viewer gets asked what they’d do, and depending on their click Tim Westwood gives a no-nonsense answer. This interactive approach makes it extremely engaging and the feedback has been excellent.”