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GMG Radio announces brand programme director appointments for Smooth and Real

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By The Drum Team, Editorial

February 2, 2009 | 3 min read

GMG Radio has announced that it has appointed brand programme directors for both its Smooth and Real/Century stations.

Jay Crawford, programme director of GMG Radio Scotland and Steve Collins, programme director of Smooth Radio in the North West has been given the role and tasked with ensuring consistency in both programming and commercial activity across the stations in addition to their current roles.

Six stations broadcast across the UK under the Smooth Radio banner while there are five Real/Century stations.

Century Radio in the North West and North East of England will be rebranded as Real Radio in April.

Both will work closely with the commercial divisions on network wide activity as well as the programme controllers and directors in each station.

John Simons, group programme director said: “This is an exciting new development phase within GMG Radio and Jay and Steve are two experienced programmers who will help develop the Smooth and Real brands ensuring we can meet the growing commercial needs for the networks whilst ensuring the core brand values of the stations continue to be met.”

Steve Collins too has been in radio for over 30 years, starting his life behind the mic on a pirate ship in the Middle East and enjoying stints at Capital Radio and Manchester’s Piccadilly Radio before joining Jazz FM. When GMG Radio bought Jazz FM, Steve remained with the group as programme director and led the on air success of its rebrand to Smooth, which now sees the station as the biggest in commercial radio in the North West.”

Jay Crawford has enjoyed over 30 years in the Scottish radio business as both a highly regarded presenter and programmer. He joined GMG Radio when the group acquired Scot FM and rebranded it as Real Radio in 2002. Real has been joined by Smooth and Rock Radio in Scotland and Jay is in charge of programming all three.”

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