Irn Bru agrees two new sports sponsorships
Irn Bru has agreed two new sports deals as it announces that it is the official soft drink sponsor of the Rugby League and also the broadcast sponsor of Sky Sports’ Super League coverage.
The Rugby League sponsorship will run until 2010.
The move is part of IRN-BRU’s strategic efforts to continue growing the brand and supporting its aim to become the UK’s most popular flavoured carbonate.
Adrian Troy, head of marketing at A.G.Barr said: “Irn Bru is enjoying strong growth in the market and with these two new partnerships we look forward to another successful year. We are delighted to be associated with Super League and Sky Sports and this coming year promises to be exciting. This is a great brand fit and we are confident that the partnership will help us drive further growth in the coming years.”
Irn Bru is also the main sponsor for the Scottish Football League.