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Habasit Rossi appoints IAS to lead PR stategy

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By The Drum Team, Editorial

January 30, 2009 | 2 min read

Beltring solutions company Habasit Rossi has appointed IAS b2b Public Relations to deliver its PR strategy which will support its plans for growth over the next five years.

The company has designed and manufactured conveying solutions for over 60 years for use in a number of different markets all over the world, from food and beverage to paper, print and postal.

Rob Morrice, managing director of IAS b2b, explained: “The scope for conveying systems is vast; everything you come into contact with has been on a conveyor belt in some shape or form.

“Habasit Rossi is the market leader both in terms of product performance and service, which is well known globally, but its profile in the UK is in need of a boost. With an ambitious growth programme now underway, the company needs a high profile B2B PR strategy to match, which is why it’s come to us.”

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