Cravens to create 'living museum' followng Beamish appointment
Following a six way pitch, Beamish Museum has appointed Cravens with it first being tasked to re-design the museum’s visitor, groups and schools leaflets, and bring the centre to life as a ‘living museum’.
The project will be the first by the newly appointed agency as it develops the new concepts for customer communication.
The leaflets, which target the visitor, groups and education, carry new positioning, ‘Where past meets present’ which will reflect the fact that the interpreters at Beamish bring the past truly alive for visitors.
The leaflets will be distributed out to an extended catchment area to Yorkshire, Borders and Cumbria this month.
Cathy Atkinson, client services director at Cravens, explained: “Although it’s called a museum, Beamish is a million miles away from dusty exhibits displayed in endless rows of glass cases. Beamish is a ‘living museum’ where costumed ‘interpreters’ explain the lives they would have lived in 1825 or 1913, so we really wanted a creative concept that would reflect this.”
Atkinson continued: ”Beamish is a place you can really immerse yourself in and that’s exactly what we’ve been doing at Cravens. Never afraid to get our hands dirty we staged a photo shoot deep in the depths of the mine in order to get to grips with the real Beamish experience - and, as well as trips on our own and with our kids, we’ve been given a fantastic glimpse into the history of the North East with a visit to their Regional Resource Centre. This includes a huge selection of reference materials, audio histories and period artefacts. But it was the Centre’s wonderful selection of period photographs that gave us the inspiration for our first work for Beamish.”