m-four prepares Manchester vascular health campaign
Manchester City Council's in-house agency, m-four, has created an integrated vascular health awareness campaign for Manchester Joint Health Unit and NHS Manchester.
The aim of the campaign is to highlight the importance of vascular health and motivate 40-74 year olds to take a new free health check at 37 participating pharmacies in Manchester. It features the message, "The free health check that can buy you years".
The creative task has reunited m-four's creative director, Ian Smith, with freelance copywriter Anna Moult. As a team, they previously worked at Sam in Derby.
The campaign launches on February 2 with press and poster advertising, direct mail and PR activity.