Badgequo appoints Fuse8 to web and PR briefs
Fuse8 has been appointed by cosmetics firm Badgequo to provide an integrated public relations and online campaign.
The appointment sees the Leeds-based marketing agency launch a business-to-business website and an online store for the cosmetics firm.
The agency will also provide ongoing PR consultancy aimed at raising awareness of Badgequo's brands among female consumers.
The business-to-business website, launched this month, is aimed at both new and existing trade customers and contains information about Badgequo’s range of products and services. The site will also enable distributors to contact Badgequo directly with orders, speeding up the firm's distribution and dispatch service.
The online shop, designed by Fuse8, will go live mid-February.
Kai Arter, managing director at Badgequo, said the firm was working in partnership with the agency to "raise awareness of its offer, create more commercial opportunities and drive sales".