BB's Coffee and Muffins Jumps into kids marketing programme
Coffee chain BB’s Coffee and Muffins has appointed Edinburgh based marketing agency Jump to develop a kids programme.
The programme will be launched this Easter and will include POS, digital, event, packaging and PR across the chains 182 outlets in the UK and Eire.
The activity is expected to run over a two year period with a view to extending to both current territories and working across Europe.
Following the work produced on the kids materials, Jump has begun to work on several briefs on the adult side of the BB's Coffee and Muffins brand for 2009.
Anne Duncan, managing director of Jump, commented: "It's great to kick off the New Year as we mean to go on. We've seen steady growth since we formed five years ago, however forecasts for 2009 are looking extremely tasty!"