Rangers commercial head joins Mindshare
The commercial chief for Rangers football club has landed a new role with media network Mindshare where he will head up its new sponsorship deal with Castrol and the Fifa World Cup.
Stuart Cain has been appointed as a partner in the newly formed Invention group where he will be made primarily responsible for strategic consultancy on Castrol’s sponsorship of the Fifa World Cup, while also developing the sports and entertainment offering by Mindshare.
Prior to his tenure as commercial head at Glasgow Rangers, Cain was director of sales and marketing at Wolverhampton Wanderers Football Club and was previously director of media at Molson Coors Brewers.
He will work alongside Sean Jefferson who leads the Invention Group for Mindshare which won the Control account following a competitive pitch.
Jefferson said: “This is an outstanding hire. Rare is it for someone to have such strong sports marketing, music, content and media expertise, on both the client and rights owner sides. Welcoming someone of Stuart’s calibre to the Invention team is a clear indication of the talent we can attract and our ability to service clients in specialist areas, backed by market-leading commercial and marketing expertise.”
Des Johnson, global brand director of Castrol commented on the appointment of the company: “Mindhsare’s team demonstrated a real strategic grasp of how we might use football to build our brand across the globe. They are now working with our central sponsorship team and markets worldwide to deliver that strategy. Simply put, they get brands and they get football. Stuart Cain is a great signing to a strong team.”