Elmwood

Elmood Leeds campaign looks Skin Deep

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By The Drum Team, Editorial

January 20, 2009 | 2 min read

Elmwood has created a marketing campaign and branding for a Operetta named Skin Deep.

The Leeds office of the design agency has created a series of posters and leaflets using ’mix and match’ faces to express the dark humour of the piece created by writer and broadcaster Armando Iannucci and composer David Sawyer.

Perforations were used to add an interactive element, allowing people to create their own bizarre face combinations.

The design and image has also been included in the press and PR campaigns by production company Opera North which has also run in magazine publications, national and regional press.

Skin Deep will run in Leeds, London, Salford and Newcastle between January and March.

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